The accounting profession is undergoing a profound transformation. Client expectations are evolving, technology is advancing at record speed, and competition for both clients and talent is intensifying. To thrive in 2025 and beyond, firms must not just keep pace but turn these shifts into opportunities for growth.

The 2025 Accountant Tech Outlook whitepaper, based on Intuit’s nationwide survey of accounting professionals, reveals where the profession is headed and how top firms are adapting. You’ll discover proven strategies to optimize your tech stack, expand advisory services, streamline operations, and attract top talent—giving you the insights to lead in a tech-driven, advisory-focused marketplace.

What You’ll Learn

• Top growth drivers for 2025:  including the surge in strategic advisory services and how it impacts revenue, client satisfaction, and retention.

• AI & automation in practice: where firms are seeing the biggest productivity gains and the most valuable use cases for tax and advisory work.

• Optimizing your tech stack: strategies for standardization, integration, and eliminating workflow friction.

• Outsourcing as a competitive edge:  how firms are freeing up time and resources for higher-value client work.

• Bridging the client tech gap:  turning client technology challenges into new advisory opportunities.

• Winning the talent war:  what it takes to attract and retain the next generation of tech-savvy accounting professionals.

Ready to future-proof your firm?

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